Since 2017, Keith Rowland has taught the CIM Level 6 Diploma Strategic Marketing module.
Keith is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.
Thank you very much for taking time out to plan and present the other day.
Super content and a salutary reminder to keep sharpening the saw.
Indeed, I’ve been in emerging markets for so long that I had forgotten how refreshing it is to hear complex stuff described so lucidly.
I can certainly see why your students give you such great feedback.
I particularly liked one slide that illustrated a process I’d clearly long forgotten but have nonetheless been using for many years.
It’s where you tie analysis to strategy, and link your leverage points (SO) to your risks (WT)
Hi Keith, Happy to let you know I passed the Strategic Marketing exam, in fact I achieved a Merit! Thanks again for the excellent teaching and follow-
Having worked in large corporate environments and battled against marketing messages/strategies that aren’t customer focused, it was a delight to finally see the light. It completely aligned how I truly believe marketing should be. It has given me some real structure to the work I am doing and also conducted in a very digestible way.
I'm sure you'd be interested to know that our class CIM group is still named as 'The Keith Rowland Tribute Group', due to our succeeding tutors being nowhere near your level of capability!
MR, former CIM Strategic Marketing Student
“Keith is an excellent tutor that takes a personalised approach to learning and mentoring. Keith’s teaching style helped me unravel complex marketing topics and theories into clear and understandable information. I would highly recommend Keith as a tutor or mentor both to individuals and businesses.”
Matt R, TMF student.
“Keith was the lead speaker at An Introduction to Digital Marketing for Medical Marketers. The course was very useful and gave me lots of new tips and tricks. The way Keith taught and spoke about marketing in the medical industry was very clear and I would recommend him to anyone looking to get ahead in marketing in the medical sector.”
Matthew H, CIM Learn Local delegate.
“In your team, you need a range of different skills and personality types. When you recognise that people are different and that it’s a good thing, you start to work better together” -
Mireille, CMC student
“Keith worked with me as a specialist marketing trainer. He has a wealth of experience and insight that brings the theoretical content to life. Delegates respond positively to his enthusiasm for marketing. It is not surprising that he achieves consistently excellent feedback score and academic results.”
Quentin Crowe, The Marketers’ Forum
“Keith and I have known each other for several years. He is wonderful to work with as he is motivated & leads by example. He has exceptional experience in Marketing & Sales Management. Keith’s dedication & hard work promotes a very positive environment. He is very supportive, loyal & strives to see everyone succeed. It is my pleasure to have worked alongside Keith Rowland.”
Stephanie, former colleague at Cook Medical